Consumer Perception towards Social Media Marketing in Kathmandu

Social media advertisement has a great influence on the consumer's perception. The research aims to understand perception of customers toward social marketing. Customers consider Facebook finest media, preferring it Youtube, Whatsup, Instagram, and Tiktok for its interesting advertisements. Businesses digital marketers require deep understanding how consumers interact with marketing appreciate consumer view truly. goals were accomplished using descriptive methodology. sample was composed 250 Kathmandu valley residents utilizing convenience sampling. It demonstrated that most respondents concurred offered enough information. least responders disagreed information wasn't clear ineffective. However, majority agreed advertisements provide adequate customers.